WHAT

Re-branding, logotype and stationary.

BACKGROUND

Headon is one of Malmös leading hairdressing salons, providing high quality services. They're all about being unique, bold and inclusive.

THE CASE

We did a re-branding of Headon, to help them elevate their brand both digitally and physically. We wanted to fine tune their existing elements and create new assets to help them stand out from their competitors.

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Logotype

Headon wanted to keep the typeface and concept of the existing logo. It was adjusted by using a thicker weight, rounding the corners and adjusting the cap height to create a more balanced overall impression. The statement dotted O was recreated to be even and aligned with the x-height and weight of the other glyphs.

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Icon

 

The O is not only part of the logotype, but is also an icon in itself. It can be used on social media profiles and other material where the name is present in other ways.

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Colors

 

Headons prior color palette consisted of warm grey tones and a lot of black and white. To stand out from their competitors we took a big step away from the standard shades and aimed for color. Headon’s accent color orange was updated to a more unique and versatile shade. The base color is a cool light beige, to balance the popping orange. The secondary accent shades are an icy lilac and a minty green, giving a dynamic contrast to the primary orange.

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Graphic elements

 

Using the circular elements from the logotype in varying sizes and textures creates a dynamic layout to grab attention and enforce the graphic profile.

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Typography

 

Headon needed a versatile and genderless typeface with a whole lot of attitude. Nimbus Sans Extended ticks the boxes and coveys the message of being bold.