Minc
Hugging station/Kramstationen

WHAT

Marketing & PR

BACKGROUND

Minc is the startup house of Malmö. The place where your new ideas grow, where you meet likeminded people and where we build a better future together. Minc wanted publicity and to show the world their creative solutions.

THE CASE

We created a solution to our most pressing issue during the pandemic — a solution to the lack of physical touch. The concept was a Hugging Station (Kramstationen), where we could safely hug our colleagues again.