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For Fuck's Sake

Surr founded the initiative For Fuck's Sake as a response to unequal sexual responsibility. The purpose of FFS is to raise awareness about the issue and gather signatures. Together, we urge the government to act for equality by subsidizing condoms.


Concept, Design, Video


Surr: Concept, graphics, website, video
Frida Möller: Photography
Truls Berlin: 3D
Vera Stiglund och Jonathan Jörnfalk: Sound design


We needed to create a concept and visual style that allows us to address a young audience on a sensitive topic.


We developed a visual language that is straightforward — raw and transparent. On Instagram and TikTok, we highlight inequalities in sexual responsibility among young people.

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