Headon Products doesn't believe that hair care isn’t about you. Nope. It’s about your hair. Regardless of your gender, your style or your age — they've got the products your hair craves. Every product is created in collaboration with salon professionals at Headon salons. Created in Malmö. Produced in Sweden. Made for Everyone.
Create a visual universe for Headon Products that celebrates individuality and exudes boldness.
We created a mantra — hair is hair — to set the tone for Headon Products inclusive idea of hair care. For the launch campaign we took it to the next step and called out some of the stereotypes we face regarding our hair in relation to our gender, style or age.
Video, Concept, Photography
Creative direction, DoP, styling by Surr. Casting by Headon. Photography by Lamia Karic. Make by Amelie Holmberg. Hair by Jovana Filipovic, Sara Dahlin, Nichole Hellberg, Kristofer.