Henrik Fexeus

Brief

Surr has been managing Henrik Fexeus' social accounts on Instagram and Facebook since 2020. In 2023, we launched his personal brand on TikTok to reach a younger audience.

Solution

We created TikTok videos about social hacks and psychology tricks to appeal to the self-improvement section of the platform. Our videos were short and informative, with subtitles, which makes them easy to consume but also bookmark-worthy. In four months he's had almost 1 million views, gained 3572 followers and got 22,300 likes. He's most viral video has 218,600 views.