Henrik Fexeus

Brief

Since 2020, Surr has been producing graphics and video content aligned with Henrik Fexeus brand. The goal is to keep growing his channels and fanbase.

Solution

During the years we've produced multiple video series to cater to Henrik Fexeus existing and new audiences. On Instagram, the account has been growing from 9,000 to 22,900 followers. After launching his content on TikTok in 2023 the account has reached 11,900 followers and almost 100,000 likes. On TikTok, we focused on social hacks and psychology tricks to appeal to the self-improvement section of the platform. Our videos were short and informative, with subtitles, which makes them easy to consume, while also bookmark-worthy. In the first four months we reached 1 million total views, gained 3,572 followers and got 22,300 likes.