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Henrik Fexeus

Henrik Fexeus is many things. Mentalist. Master of manipulation. Psychological illusionist. Writer. Lecturer. TV-personality.


TikTok, Video




Surr has been managing Henrik Fexeus' social accounts on Instagram and Facebook since 2020. In 2023, we launched his personal brand on TikTok to reach a younger audience.


We created TikTok videos about social hacks and psychology tricks to appeal to the self-improvement section of the platform. Our videos were short and informative, with subtitles, which makes them easy to consume but also bookmark-worthy. In four months he's had almost 1 million views, gained 3572 followers and got 22,300 likes. He's most viral video has 218,600 views.

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