Oatly

BRIEF

Surr was invited into the world of Oatly with the mission to create intriguing low-fi assets that spark interest and engagement on social channels (yes, Instagram and TikTok that is).

SOLUTION

With a bunch of concepts in mind we eventually went for two. Firstly, the belt, which blends the likable nature of DIY-ing and cute packaging, placed in a classic asthetic-but-cute-low-fi-setting with isolated sound effects (all the rage). Secondly, we went for a concept of merging our everyday digital behaviours with the physical nature of Oatly. Like, share, lol, etc.!