Palmers is a health and lifestyle centre in Malmö and Lund, founded in 2007. Since then they've widened their offer with new treatments, classes and practitioners. Today, their speciality lies in creating tailored lifestyle programmes to suit each clients' needs and goals. The next step on their journey was to update their visual brand—and they wanted our help to do it.
Upgrade the visual brand to attract a younger audience while retaining their elderly clientele.
We took on the challenge to update the brand of Palmers. While being a well known place amongst a mature crowd, they sought to diversify their clientele and be approachable to a younger audience. We redesigned their visual universe including their logotype, icon (with inspiration from the old one from 2007!), typography and color palette.