POW is a Malmö based jewelry brand that lives after the philosophy of slow fashion.
With an iconic creation of a lightweight, colorful earring, POW has taken over fashionistas' accessory wardrobes and hearts.
POW sought a facelift for its brand. Something that rhymed with their beliefs and vibe and which collected its visual language on all its channels.
POW comes with a bang (both literally and conceptually). It takes up space and should be seen for all its glory. With this in mind, we formed a vibrant color palette, a straightforward logo, and dynamic shapes for the brand to be playful with.
Design, Concept, Illustration