RFSL is a non-profit organisation that works with and for the rights of lesbian, gay, bisexual and transgender people (LGBTQI+). It was founded in 1950 and is one of the world's oldest LGBT organisations with approximately 4,000 members.
RFSL Skåne wanted to do a campaign about sexual violence, educating a younger audience about the nuances of sexual crime.
To make it relatable to the taget audience we got help from RFSL to cast a diverse group of people from the HBTQI community. To adapt the assets to relevant platforms like Instagram and TikTok, we created four shorter variants.