Rscued

BACKGROUND

Rscued saves the world by doing what falls naturally to them - making yummy juice from fruits and veggies that isn't picture perfect according to the food industry. Today, 30% of all fruits and veggies are tossed out because of their flaws. But isn't great taste the only thing that really matters?

CATEGORY

Social media content

SERVICES

Video, Photography, Concept, Art direction

SOLUTION

We created video assets optimized for Rscued colorful social media platforms. The concept comes from the idea of a metaphore comparing the beauty ideal that both humans and fruits are confronted with. Conclusion: the outside simply doesn't matter - we are all delicious!