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Rscued saves the world by doing what falls naturally to them - making yummy juice from fruits and veggies that isn't picture perfect according to the food industry. Today, 30% of all fruits and veggies are tossed out because of their flaws. But isn't great taste the only thing that really matters?


Video, Photography, Concept




Rscued was in need of a social media content rescue. And we jumped right in!


We created video assets optimized for Rscued colorful social media platforms. The concept comes from the idea of a metaphore comparing the beauty ideal that both humans and fruits are confronted with. Conclusion: the outside simply doesn't matter - we are all delicious!

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